ABOUT US
Founded in 2019, Studio Medida offers contemporary fitted clothing. As a sustainable fashion startup, our work is all about mindfulness and quality.
With our modern styles, beloved fashion classics are reinvented. Our collections strike with confidence the balance between the edgy and the popular, speaking to conscious consumers and fashion lovers alike.
OUR MISSION
We are here to prove that tailored clothing – made ethically from sustainable fabrics – can transform, even revolutionise how we experience fashion. Imagine a wardrobe made of gorgeous, fitted signature pieces. How easy would it be to look great instantly, every time? How easy would it be to feel great in your body? Forget about standard fashion sizes that never seem to match anyway and celebrate your unique body shape instead.
IF IT DOESN’T FIT RIGHT, IT’S DESIGN BEING WASTED
Clothes that don’t fit correct in the right places are fussy, they just never sit right – a constant nuisance, interfering with how good you look and feel while wearing them.
Even the most basic styles of fitted garments on the other hand are like a part of you. Rather than imposing abstract fashion ideals upon us, made to measure clothing is made in respect with each one´s unique beauty.
OUR DIGITAL STUDIO
Unlike the brick and mortar fashion studios for made-to-measure clothing, Studio Medida works with the customer in the comfort of their own home.
Digital measuring is the easy-to-do first step to obtaining your very first Studio Medida piece.
OUR SUSTAINABILITY PRINCIPLES
Except for the show pieces, all our styles are made to order – no to surplus production, no to waste, yes to the mindful ressource management principles.
Our styles are ethically made from sustainable materials.
ABOUT THE FOUNDER
Wanda Luana holds a fashion degree from the Fashion Institute of Vienna. After working in retail, she started her sustainable fashion startup Studio Medida by bringing together tailored clothing and digital measuring.